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Darcy Luoma 

Darcy Luoma Coaching & Consulting, LLC  President and Founder
Madison, WI

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Madison, WI
Darcy Luoma Coaching & Consulting, LLC
President and Founder

Personal Information

Additional Information

Certified by a professional coach training school
Master's degree
Master Certified Coach


Darcy Luoma is a master certified coach, dynamic facilitator, and professional speaker. She has her Masters of Science in Organization Development from Pepperdine University, where her thesis research showed profound results that life coaching significantly increases overall life satisfaction and professional growth. Darcy served for 12 years as the Director of U.S. Senator Herb Kohl's office. She is now the owner and president of Darcy Luoma Coaching & Consulting, LLC, which focuses on creating high-performing people and teams. Darcy balances her thriving business with raising her two energetic daughters, adventure travel, and competing in triathlons.  

Learn more at


  • University of Wisconsin–Madison
    Director of Professional Life Coaching Certificate (PLCC) program
  • International Coach Federation (ICF)
    Master Certified Coach (MCC), Active Member and Registered Mentor Coach
  • Center for Credentialing & Education, Inc. (CCE)
    Board Certified Coach (BCC) with speciality designation as Executive/Corporate/Business/Leadership Coach
  • Coaches Training Institute (CTI)
    Certified Professional Co-Active Coach (CPCC)
  • CRR Global
    Organizational and Relationship Systems Certified Coach (ORSCC) to work with teams and couples
  • Institute of Coaching Professional Association (ICPA)
    Member of ICPA at McLean Hospital, a Harvard Medical School affiliate
  • Brava Magazine
    Voted Madison, Wisconsin’s Favorite Life Coach, 2016-2017
  • Isthmus
    Voted Madison, Wisconsin’s Favorite Life Coach, 2012-2013
  • International Coach Federation–Wisconsin
    Active Member and Former Board of Directors

Professional Experience

  • United States Senate – Director for 12 years
  • White House – National Advance Staff
  • Wisconsin Governor – Deputy Transition Director, 2003
  • Public Policy Research Non-Profit – Senior Education Outreach Specialist
  • Leadership Institute – Coordinator and Lead Facilitator
  • Hallatt Consulting Group – Consultant and Motivational Speaker

Community Service and Professional Organizations

  • National Speakers Association, Professional Member
  • Greater Madison Chamber of Commerce, Member
  • Madison Area Business Consultants (MABC), Member
  • Consulting for Organizational Reflection and Effectiveness (CORE), Founder’s Circle
  • Wisconsin Women in Government (WWIG). Scholarship recipient, Past president with keynote speaker Elizabeth Edwards, banquet chair with keynote speaker Hillary Rodham Clinton, and board member
  • Greater Madison Federal Agency Association (GMFAA), Active participant and award-winning committee member
  • TEMPO, Active member since 2003 of this professional organization of women in executive and leadership positions
  • Wisconsin Women’s Network 
  • Madison Organization Development Squad (MOD Squad)
  • Organization Development Network (ODN)
  • Association for Training and Development (ATD)
    South Central Wisconsin Chapter
  • Wisconsin Institute for Learning Disabilities/Dyslexia, Inc. (WILDD)
    Advisory Committee Member
  • Society for Human Resource Management (SHRM)
    Greater Madison Area Chapter


  • Pepperdine University, Graziadio School of Business and Management – Masters of Science in Organization Development (MSOD), Master’s Thesis on the Impact of Life Coaching on Overall Life Satisfaction
  • University of Wisconsin–Madison, La Follette School of Public Affairs – Public policy graduate seminar graduate
  • University of Wisconsin–Eau Claire, Bachelor of Science double major in Mathematics and German with teaching degree
  • Landmark Forum – Chicago, Illinois