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A New Field in Coaching: Organizational Culture Coaching (OCC)

The session will define organizational culture coaching and why it is so important in the post-COVID era. Participants will understand how they can strengthen their coaching practice by bringing in culture coaching and contribute to their clients’ culture transformation. Participants will learn how Maslow’s Hierarchy of Needs is relevant to today’s organizations and the Maslowian approach to culture coaching.
This webinar will focus on the fundamental ideas of organizational culture coaching, allowing coaches to gain insight into this new field. Organizational culture coaching is an integral approach to working with an organizational client to develop and improve their workplace culture. With coaching being a key component of culture transformation, participants will learn about a systematic approach to coaching that explores the context in terms of the layers of the system. Participants will explore how to coach leaders or leadership teams of an organization to build collaboration and trust, cocreate effective culture practices, and assure ownership of the process and ongoing accountability.

This training will provide coaches with a new perspective to coaching and bring an awareness to the fundamentals of organizational culture coaching. It will also help participants develop a shared language and important concepts of the theory of needs, understanding self-actualization and team-actualization. Our insights will help executive, leadership, and team coaches better support their clients by considering the systems, context, and culture that surrounds them. With a new perspective in their toolkit, coaches can be more intentional about their practice. Lastly, this training will introduce specific OCC tools that measure an organization's culture-actualization, identify and visualize core focus areas for culture change, and facilitate culture action planning.

Learning objectives:

1. Understand what organizational culture coaching is and why it’s important
2. Understand the Hierarchy of Needs and how it’s relevant today
3. Identify how strategy, culture and influence are necessary to create a strong coaching framework

Participants will earn 1 Core Competency and .5 Resource Development CCEs for attending this program. 

About our speaker:
Timothy Tiryaki is the founder of Maslow Research Center and a global expert at the intersection of organizational culture and coaching. He holds seven coaching certificates and is currently writing his PhD thesis on wise leadership for organizations. With vast experience in marketing, sales, and HR at large organizations such as Procter & Gamble, Intel, and Index Group, he has coached C-level leaders and taught at Bogazici University Lifelong Learning Center, Global Knowledge Canada, and Simon Fraser University. Timothy spoke at the 2021 Converge Conference on Culture Coaching: The Missing Link in Executive Coaching and will be presenting at the 2023 Converge Conference as well.

Wednesday, March 13, 2024, 12:00 PM until 1:30 PM Central Time (US & Canada) (UTC-06:00)
Videoconference information will be provided in an email once payment is received.
Additional Info:
Education and Development
Registration is required
Payment In Full In Advance Only
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