In 2010 Alexander Osterwalder and Yves Pigneur wrote Business Model Generation, creating the Business Canvas Model. The model was co-created by 470 business model practitioners from forty-five countries to consolidate the best thinking on business models.
This session will discuss the basic principles of the Business Canvas Model and its nine interrelated components. Participants will learn the basic steps to consider when developing a model for their own coaching business. The Business Canvas Model provides users a snapshot at the important elements of their business. This straight-forward approach shows business professionals critical and related aspects of their business that must work together for your business to be successful.
The book is called Business Model Generation, published by Wiley and can be found at standard book stores or online if participants would like access to the materials.
Learning Objectives:
Understand the different components of the Business Canvas Model.
Learn how the model components are interrelated.
Learn how to apply the elements of the model to your coaching business.
Participants will earn 1.5 Resource Development CCEs for attending this webinar.
Bob Klimko is the current Director of Marketing Development for ORBIS. Since 2009 Mr. Klimko has served various leadership roles at ORBIS to include Retail Supply Chain Value Stream Team lead, Director of Marketing Food & Beverage, and Director of Marketing Norseman branded products. ORBIS Corporation is the leader in the reusable packaging industry providing solutions to a wide variety of industries.
His former association leadership roles included Chairperson, Reusable Packaging Assocaition, Vice Chair of the Material Handling Industry of America’s Reusable Plastic Container & Pallet Association, and co-chair of the Council of Logistics Management Reverse Logistics Committee.
Mr. Klimko has an undergraduate degree from the University of Wisconsin – Stevens Point and an MBA in marketing and personnel management from the University of Wisconsin-Madison. Klimko is a recent graduate of the University of Wisconsin’s Certified Professional Coaching Program and uses his coaching skills at ORBIS.